73% of B2B Marketers Say Video Positively Impacts Marketing ROI

A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns.

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How-to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro

If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools you can discover what's trending in the video world on each social network.

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Why Halloween on YouTube is a Year Round Opportunity for Brands and Creators

Video content created around Halloween, especially makeup tutorials, has real longevity, and uploads from a couple of years ago are still generating views and engagement on YouTube. Halloween makeup videos uploaded in 2013, accounted for 71% of views generated before October 2014. That's great news for creators, viewers, as well as Influencers and the brands who want to work with them.

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Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.

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'Star Wars: The Force Awakens': Final Trailer Generates 130M Views, Helps Smash Box Office Records

The new full-length trailer for 'Star Wars: The Force Awakens' has set the Internet alight again this week. All the buzz helped generate over 83M video views for the clip across YouTube and Facebook in the first few days alone. And those stats are just for official uploads, you can add another 50M or so for fan videos, re-uploads, and user-generated content.

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