Instead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out plan.
BuzzFeed Tasty, BuzzFeed Food, Tastemade, NowThisNews, and AJ+ were some of the most watched brands on Facebook for video content in December 2015, making food and news some of the most popular video content on the site. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.
Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge share of audience and never even know about it.
There are huge budgets available to promote video campaigns, but how are the frontrunners in the 2016 U.S. Presidential election faring when it comes to engagements? Anyone can buy video views, but we're much more interested in how election videos are actually engaging the average viewer.
With new video trends on the horizon, it’s time to start thinking about how you will refresh your video marketing campaign to meet consumer demands in 2016. We bring you three ways to kickstart your video marketing for the coming year.
Video marketers should be taking advantage of all platforms to make their video content stretch as far as possible. If you are using Periscope, it's worth thinking about uploading your best broadcasts to YouTube so you can better engage with your entire audience.
Why are so many car manufacturers stuck in second gear when it comes to using video marketing? They are missing an opportunity to generate even more global visibility via social video sites like YouTube, Facebook, Instagram, and Vine.
YouTube's Robert Kyncl gave the keynote speech at #CES2016, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We have the full unmissable transcript of the speech that you won't want to miss.
Did you know that 34% of videos uploaded to Instagram contain an emoji in the caption? Or that 22% of Vines include an emoji in the description? We take a look at the top emojis used across both social video platforms.
With the sheer number of videos being uploaded to YouTube, Facebook, Instagram and other video platforms, how can viewers keep up with new content? For 2016, ReelSEO is running a project to rediscover online video and sharing those results with our readers.
- A Video Marketer’s Playbook for Winning the Big Game in 2016
- 3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016
- More Video Views for SNL, Fallon Election Spoofs Than For the Real Candidates
- Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015
- 10 Video Marketing Lessons from the Top Brands and Video Creators of 2015
- 20 Ways Brands Can Make the Most Out of Facebook Video
- YouTube 11x Bigger Than Facebook Video, 8K Years Worth Watched Every Day in U.S.
- 'Star Wars: The Force Awakens' Trailers and Teasers Generate 223M Views
- The Indisputable Value of Building a Community Around Video Content
- Top YouTube Videos, Ads, and Game Trailers of 2015
- Marketers: Keep on Top of Instagram Video Comments for Your Brand's Sake
- YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?
- U.S. Viewers Watch More UK Food Videos on YouTube Than the British! [Infographic]
- What's the Optimal Length for a YouTube Vs. Facebook Video?
- How Marketers Can Blend Video & Shopping This Holiday Season
- YouTube Changes at a Rate of 33% a Year: Has a Serious Impact on Video Marketing
- Gaming on YouTube: The New Gaming PR Machine
- 71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]
- New YouTube Translation Tools Boost International Video Marketing
- 62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator
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