Employees Respond Well to Video Communication

Employees Respond Well to Video Communication Tuesday, 02 June 2015 | PRWeb A recent report released by Flimp Media highlights 94% postive response results for employee benefit email campaigns. According to one employer, "Thanks to Flimp, communicating with our employees is a seamless process. It is an engaging alternative to traditional media. We look forward to continuing to work with them for our communication needs." Find out more about employee email postcards and how they can benefit your company's communication practices. Read the article >> Read more...

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Tutorial: How to Change Your Metadata in Bulk on YouTube

Updating your entire YouTube channel's metadata could be a huge pain, unless you use YouTube's bulk action feature. With it, you can automatically change a multitude of data with just one action. As we've published before, video metadata improves SEO, so it's in your best interest for maximum search engine result page visibility, to have up-to-date metadata. Check out what you can update in bulk action through this tutorial from ReelSEO. Read more...

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Video Marketing Strategies for Ecommerce Success

If your business has an ecommerce component, you may want to consider video marketing as an effective tool for sales. Using videos will result in "higher average order value (AOV) and increased conversions". All good things, right? Business 2 Community has six ways to execute a successful ecommerce video marketing strategy for your business. Read more...

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Mobile Video Advertising Still Inconsistent

Hot on the heels of the Wall Street Journal's report on mobile video advertising spending, AdWeek reports that mobile video ads are still "confusing" and "scare advertisers". Why is that? There are a number of reasons, that WSJ called "growing pains". However, there are opportunities if you're willing to get your hands dirty and rise to the challenge. Read more...

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Mobile Video Ad Spending Increasing But Still Experiencing Growing Pains

eMarketer has released a report stating that mobile video ad spending is on the rise, which may spell the end of underpriced mobile ad space. As more people access content over their mobile devices, the success rate of mobile video advertising is increasing, as reported in Marketing Land. eMarketer analyst Jeremy Kressmann reports that while mobile video ad spending is increasing year over year, the industry is still experiencing "growing pains". Are you in on the ground floor or waiting until those growing pains subside? Read more...

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What Are the Real Video Marketing Metrics?

What Are the Real Video Marketing Metrics? Monday, 01 June 2015 | Marketing Land - Amy Gesenhues You might think that the number of times a video is watched is the ultimate video marketing metric, but there is some debate happening over what exactly should be measured for success. Marketing Land speaks to several big brands to find out what they consider to be the mark of success for their own video marketing campaigns. Read the article >> Read more...

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Can Social and Video Bridge the Gap in Digital Marketing?

"Whilst video provides customers and clients with entertainment and relevant information in a package that consumers prefer, social media delivers the video to the people who want to see it." Are these the two driving factors that will bridge the digital marketing gap? According to one expert, they may not be the magic wands that will bring in droves of customers, but they can help your business in a strategic marketing plan. It's up to you to decide how that plan is executed. Read more...

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Employees Respond Well to Video Communication

A recent report released by Flimp Media highlights 94% postive response results for employee benefit email campaigns. According to one employer, "Thanks to Flimp, communicating with our employees is a seamless process. It is an engaging alternative to traditional media. We look forward to continuing to work with them for our communication needs." Find out more about employee email postcards and how they can benefit your company's communication practices. Read more...

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Why More Marketers Should Embrace Video Advertising

The Guardian explores five reasons why online video advertising is beneficial for brands. While it's not meant to be a complete replacement for TV (yet?), it can be a good addition to digital marketing efforts that have thus far not been able to match traditional marketing techniques. Check out these five reasons why you should embrace online video advertising. Read more...

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Silence is Golden - How to Speak Volumes in Your Video Marketing Without Using Words

They say pictures are worth a 1000 words and videos are worth millions. But what if you don't use any words at all to convey your business's message? Silence can be golden and can lead to great returns. These video content marketing ideas from ReelSEO will give you an idea of how you too can turn a silent video into great ROI. Read more...

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