If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews.
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.
Knowledge Vault boxes are popping up in some Google queries, providing searchers with samples of related questions "People also ask."
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of its effects.
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics.
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they're targeted.
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it.
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
- New Google Maps 'Your Timeline' Puts Location History at Core
- Link Quality: 50+ Questions to Ask
- TAG, Google Program to Block Invalid Data-Center Traffic
- How to Do Unintentional Link Building
- Beyond Remarketing: Powerful Ways to Leverage Audience Data
- Bing Native Ads Combines User Intent, Native Experiences
- 7 Content Growth Hacks to Help Drive More Qualified Traffic
- Google Dominates the U.S. Mobile Organic Search Visits in Q2
- Instagram Brings Search to Desktop
- Fifty Shades of Grey Hat: The SEO Experts Weigh In
- A Look at Local Search
- Local Sources Teach Bing Users About Their New Neighborhood
- Google Job Ad Demonstrates Data Focus
- AdWords Scripts Discovery - Pause and Enable Ads Based on Dates
- Settling the Great Steak Debate This Summer Grilling Season
- CPC Growth Is Down - But Not on Smartphones
- Panda and Penguin Are Not Penalties
- Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
- Bing Data Reveals Purchase-Powerful Audience
- Google Measures Conversions Across Browsers, Apps
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